You may have noticed I’ve been behind on my weekly tips articles. The reason is because I’m finishing up final details on my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. Barring any last-minute surprises, the first copies will be available within the next few [...]
Continue reading...Friday, October 9, 2009
Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had everything you [...]
Continue reading...Tuesday, May 12, 2009
If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I scanned several headlines [...]
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Monday, June 14, 2010
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