Tag Archive | "advertising mistakes"
How to Quickly Persuade Prospects and Get More Leads from Your Ads
You may have noticed I’ve been behind on my weekly tips articles. The reason is because I’m finishing up final details on my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. Barring any last-minute surprises, the first copies will be available within the next few [...]
Continue reading...How to Handle a Critic Who’s a Pain in the ‘Ads’
Friday, October 9, 2009
Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had everything you [...]
Continue reading...2 Common Advertising Mistakes That Cost Companies Millions
Tuesday, May 12, 2009
If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I scanned several headlines [...]
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- Why Prospects Don’t Want Your Product or Service
- Small Business Online Marketing: Attract Local Customers and Become an Industry Expert
- Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
- A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
- Is Your Marketing Message Written in Your Prospects' Language?
- Are You Misled by Your Website's Position in Google?
- 7 Quick Ways to Eliminate Doubt from Your Marketing Copy
- Peg Duchesne - Duchess Enterprise: Tom: Thanks for the terrific advice. I especiall...
- Tom: Great point, Farhad. If you believe writing a book...
- Farhad Khurshed: Writing books is also a great way to build instant...
- Tom Galvani: Crazy - I just noticed this today when doing a sea...
- Tom: Nice approach to client list building, Noah. You'r...
- The Truth About How Your Occupation Affects Your Marketing
- Marketing Message: The Headline Genie Who Grants Prospects’ Wishes
- 7 Quick Ways to Eliminate Doubt from Your Marketing Copy
- Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
- Marketing Message: How Well Do You Know Your Prospects’ Problems?
- Small Business Marketing: Has This Ever Happened to You?
- Why Your Marketing Should Never Focus on Your Product or Service
- Google’s Secret Map That Leads You to More Prospects
- A Simple Way to Avoid Creating Confusion with Your Marketing Message
- 61 Easy Ideas to Attract Prospects and Get More Customers
Powerful Marketing Materials
- Google?s Secret Map That Leads You to More Prospects
- A Copywriting Cure for Boring Marketing Materials
- Can You Really Trigger a Buying Trance with Your Marketing Message?
- Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos
- An Infomercial Selling Secret You Must Use in Your Marketing Materials
Monday, June 14, 2010
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