Tag Archive | "advertising mistakes"

How to Handle a Critic Who’s a Pain in the ‘Ads’

Friday, October 9, 2009

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Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had everything you [...]

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2 Common Advertising Mistakes That Cost Companies Millions

Tuesday, May 12, 2009

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If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I scanned several headlines [...]

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