How many times have you walked away disappointed from a marketing seminar or training?
Unfortunately, this can be a frequent feeling. The frustration often comes down to two problems:
- The speaker(s) didn’t share the information you expected, or
- Pitching products or services took priority over delivering helpful insight.
Of course, as an event planner, these situations spell disaster for you. After all, your speakers determine how your attendees view your event.
When speakers deliver value, your event is a success. When their message fails, so does your event.
My speaking career started because of disappointment. Too often I left seminars feeling like speakers held back material. I wanted more … more insight … more action steps … more tools … more “behind-the-scenes” access … and, above all, more value.
So I started giving the marketing presentations I craved as a seminar attendee. After all, I knew I wasn’t alone in my desire for more value.
Today, I speak on topics related to effective marketing for business owners and entrepreneurs. I wrote three books detailing my marketing methods — Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers and The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers.
In addition, my advice is regularly featured in print publications; sales literature; and marketing resources such as the American Express OPEN Forum, Lawyer Marketing Alert and Predictable Profits Insiders’ Club Newsletter.
Here are a few of my most requested topics:
Simple Marketing Strategies That Turn Today’s Skeptical Prospects Into Clients
5 Ways to Make Your Marketing Reach More Buyers With Less Effort
How to Promote Your Business When You Don’t Have Time for Marketing
Of course, each presentation can be customized to match your audience.
Many thanks for considering me for your event. To discuss your needs in greater detail or check my availability, contact me today and I’ll follow up with you right away.