A Simple Marketing Strategy That Speeds Up Action on Your Offers

Few forces create action faster than a deadline. It’s a powerful tool for rewarding action-takers. You see, by allowing prospects to determine the buying timeframe, you reduce the likelihood of getting your desired response. Worse yet, your prospects may get lured away by another offer. Remember, people are natural procrastinators. So when you create a […]

How AIDA Influences Your Prospects’ Buying Decisions

Let me quickly show you a formula for writing your marketing materials in less time, while also increasing the likelihood of success with your message. It’s called AIDA. The acronym stands for … Attention: Interrupt the mental haze your readers live in every day. Interest: Share uncommon or fresh information that elevates awareness. Desire: Tap […]