How AIDA Influences Your Prospects’ Buying Decisions

Let me quickly show you a formula for writing your marketing materials in less time, while also increasing the likelihood of success with your message. It’s called AIDA. The acronym stands for … Attention: Interrupt the mental haze your readers live in every day. Interest: Share uncommon or fresh information that elevates awareness. Desire: Tap […]

How Client Confusion Can Uncover Overlooked Profits

In 1924, the Kimberly-Clark Corporation introduced a product designed to remove cold cream and makeup from women’s faces. It was especially popular in Hollywood, earning endorsements from well-known actresses. In fact, early ads promoted the product as “the new secret of keeping a pretty skin as used by famous movie stars.” The throwaway tissues were […]