Archive | July, 2010
Marketing Message: How Well Do You Know Your Prospects’ Problems?
You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true [...]
Continue reading...Small Business Marketing: Has This Ever Happened to You?
25. July 2010
Has this ever happened to you? You and your co-workers get together to discuss a problem. The goal is to gather everyone’s input and come up with a collective solution. After you discuss the issue for a little bit, the brainstorming begins. You hear the first idea. So you scan the room for approval and [...]
Continue reading...Why Your Marketing Should Never Focus on Your Product or Service
20. July 2010
If you’re currently marketing an actual product or service, stop immediately. Without even seeing your promotional piece, I promise you’re wasting time and tossing away money. The reason why has nothing to do with your industry or the economic environment — it’s your marketing message. The truth is you should never market a product or [...]
Continue reading...Google’s Secret Map That Leads You to More Prospects
15. July 2010
Within the depths of Google’s search-results pages lies a hidden tool you can use to put your marketing message in front of more prospects. What makes this tool so valuable is it allows you to discover specific information your prospects search for online. With this knowledge and some strategic positioning, you can drive traffic to [...]
Continue reading...A Simple Way to Avoid Creating Confusion with Your Marketing Message
13. July 2010
You now get another bonus when you order my new book released last Friday. (If you missed the original announcement, you can view it here: http://www.aweber.com/b/19lxK.) But before giving you the details, I want to address a common misconception that causes confusion and drives prospects away from your marketing materials. Unfortunately, this problem has broadened [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
27. July 2010
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