Archive | May, 2010
Can You Really Trigger a Buying Trance with Your Marketing Message?
Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down [...]
Continue reading...How to Get More Customers with Local Online Marketing (Live Workshop)
24. May 2010
When I presented a workshop at South Mountain Community College in Phoenix a couple of months ago, the turnout was the largest ever for one of their “Lunch and Learn” events. On Tuesday, June 1, I’m almost certain my attendance “record” will fall, as Internet marketing experts Andy Renk and Jon Ward present “How to [...]
Continue reading...A Copywriting Cure for Boring Marketing Materials
18. May 2010
Boredom. It’s the demise of all marketing materials. If you can’t instantly grab your prospects’ attention, any piece you use to promote your business becomes invisible. This is one reason why a strong headline is essential. But once prospects read past your headline, you still must keep them interested. You also want to make them [...]
Continue reading...Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos
11. May 2010
When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information. Think about the last [...]
Continue reading...Online Video: The Exploding Marketing Medium You Can’t Afford to Ignore
4. May 2010
eMarketer, a digital research and trend analysis company, announced some alarming statistics last week about Internet use. If you use your website to attract prospects, then the following figures will likely surprise you … This year, eMarketer estimates that 66.7% of U.S. Internet users — or 147.5 million people — are watching video online each [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
25. May 2010
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