Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Small Business Marketing Strategy: How to Craft a Unique Advertising Message for a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product [...]

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Marketing Message: How to Steal Attention from Your Distracted Prospects

If you get the daily Help A Reporter Out notifications (you should if you want free publicity from the media), then you probably saw the following question last Friday evening: So many advertisers focus their marketing messages on their own goals as opposed to the goals of the customer. Why is this? How can someone [...]

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Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?

If you’ve seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to “negotiate” a lower price on a hotel room, then you’ve observed a powerful lesson in persuasion. But it’s likely not the message you think. (You can watch the commercial here: http://www.youtube.com/watch?v=1U0ohKpz84Y.) “Is it wise to allow a [...]

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Small Business Online Marketing: These Costly Mistakes Are Instant Website Killers

Last Monday afternoon I received a phone call from a local insurance agent. We’ll call him “Bob.” Bob explained he just dropped a small fortune on a new company website. Although he understood the importance of being online, Bob said he had no idea how to ensure his website generated leads. So he relied on [...]

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