Archive | March, 2010
A 21-Point Checklist for Writing Lead-Capturing Marketing Materials
If you’ve ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information you’re about to discover will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, [...]
Continue reading...What’s the Purpose of Your Marketing?
22. March 2010
If you asked several business owners why they market their businesses, you’d likely hear similar answers. Without a doubt, many responses would relate to generating new revenue. That’s understandable because sales are often the result of a strong marketing strategy. But focusing solely on sales is the reason why so many business owners get frustrated with their [...]
Continue reading...Insider Secrets for Using Special Reports (Follow-Up to Tuesday’s Post)
17. March 2010
Tuesday’s post about attracting local prospects online and becoming an industry expert with special reports resulted in several questions from subscribers on my e-mail lists. That’s exciting because it shows me people are anxious to take action on this simple strategy. (If you missed Tuesday’s post, you can view it here. In addition to addressing questions, I’m [...]
Continue reading...Small Business Online Marketing: Attract Local Customers and Become an Industry Expert
15. March 2010
Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping [...]
Continue reading...Your Marketing Message: Selling With Only a Single Sentence
4. March 2010
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
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- Why Prospects Don’t Want Your Product or Service
- Why You Shouldn't Pitch Prevention in Your Marketing Materials
- Small Business Online Marketing: Attract Local Customers and Become an Industry Expert
- Free Copywriting Crash Course for Autoresponder Leads
- Copywriting Lessons From an 87-Year-Old Global Brand
- 7 Steps to Writing an Effective Marketing Piece
- A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
- Is Your Marketing Message Written in Your Prospects' Language?
- Are You Misled by Your Website's Position in Google?
- Tom Galvani: Crazy - I just noticed this today when doing a sea...
- Tom: Nice approach to client list building, Noah. You'r...
- Noah: You make several great points here that I have tri...
- Rich: Print Media is dying a slow but sure death, look a...
- Drew Eric Whitman, D.R.S.: Great tips, Tom. Especially about writing in every...
- Marketing Message: How Well Do You Know Your Prospects’ Problems?
- Small Business Marketing: Has This Ever Happened to You?
- Why Your Marketing Should Never Focus on Your Product or Service
- Google’s Secret Map That Leads You to More Prospects
- A Simple Way to Avoid Creating Confusion with Your Marketing Message
- 61 Easy Ideas to Attract Prospects and Get More Customers
- How to Quickly Persuade Prospects and Get More Leads from Your Ads
- Can You Really Trigger a Buying Trance with Your Marketing Message?
- How to Get More Customers with Local Online Marketing (Live Workshop)
- A Copywriting Cure for Boring Marketing Materials
30. March 2010
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