Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy

If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of [...]

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A Prospect Preference Most Business Owners Unknowingly Ignore

The biggest challenge you face when writing any marketing piece is determining what will grab your prospects’ attention. You might use an outrageous offer. Other times a big promise does the trick. In some cases, you can surprise your readers with a statement that goes against common belief. Although these tactics work well, there’s one [...]

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How to Prevent Prospects from Getting Lured Away by Other Offers

Think back to the last time you saw a promotional piece urging you to take action with statements such as … Do not act now … This offer will be available forever … Call whenever you get a chance … Place your order when you have excess money in your bank account … Unless you’re [...]

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