Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Common Mistake That Makes Your Marketing Copy Invisible

It’s been a memorable three weeks. You may remember, earlier this month, I offered to explain my unique “momentum marketing” strategy in a one-on-one conversation with anyone on my lists. Requests for the 15-minute conferences spanned three continents, giving me an opportunity to speak with business owners from around the globe. As you might expect, [...]

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Why Your Mailbox is Like Marketing Gold

Imagine the jump-start you could get on your competition if you had access to promotions proven to pull in profits. If the companies behind the campaigns targeted an audience similar to yours, you could use comparable appeals, match their offers and get valuable insight into the copy that’s persuading your prospects. Best of all, this [...]

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Is Your Marketing Message Written in Your Prospects’ Language?

If your target market is new to your product or service, you face a daunting task. Any chance at a sale hinges on your ability to transform what you offer into benefits your prospects understand. Confuse your audience and they’ll go searching for a message they can comprehend — and you probably won’t see them [...]

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Add These ‘Weapons of Influence’ to Your Marketing Arsenal

With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way [...]

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