Tom Trush | Phoenix copywriter and marketing strategist

The Reluctant Writer’s Guide to Creating Headlines

The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]

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How to Dodge Your Prospects’ Inner Critic Using a Single Sentence

If you need an easy way to dodge your prospects’ inner critic and write a marketing message (in about 60 seconds) that’s practically impossible to resist, then the few minutes you spend reading this article will be the most valuable time investment you make all day. What you’re about to discover is one of my favorite [...]

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Has a Furry Red Monster Sabotaged Your Marketing Copy?

You may have seen the news that Sesame Street celebrated its 40th anniversary this week. Generations of kids have learned letters, numbers and life lessons by watching the show. If your younger years included a portion of the the last four decades, you probably credit the characters on Sesame Street for teaching you how to count [...]

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A Reader’s Tip for Growing Your E-mail List

You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can view the article here.) I mentioned in that piece how, according to a recent study, consumers prefer receiving e-mail at a rate of 3-to-1 over any other communication channel. [...]

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