Tom Trush | Phoenix copywriter and marketing strategist

A Statistical Approach to Persuading Prospects (Using Popcorn)

Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your [...]

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“My clients don’t read e-mails!”

“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while searching the [...]

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Small Business Marketing Strategy: Use in Times of Emergency

Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]

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How to Handle a Critic Who’s a Pain in the ‘Ads’

Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had everything you [...]

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Are Your Prospects Among the 104 Million Who Use This Service?

If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]

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