Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Simplest Way to Test Any Marketing Piece

Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe [...]

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Why Prospects Don’t Want Your Product or Service

What you’re about to read is a little harsh. There’s a possibility you’ll get upset when you see the statements below. In fact, if you have difficulty taking criticism, then you may want to stop reading right now. However, if you’re eager for insight that could dramatically increase responses on your marketing materials, then please [...]

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A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects

Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look [...]

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How Are You Establishing Yourself as an Authority?

Turn on the television these days and it won’t take long for you to see a growing trend in commercials. Of course, humor is common — showing up in advertisements for all types of products and services. But another theme is gaining popularity. Authority. From Best Buy’s Twelpforce touting tech advice on Twitter to the [...]

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E-mail Signature Lines: An Often Overlooked, Low-Cost Marketing Tool

Here’s a 5-minute video explaining an easy, low-cost marketing tool you’re probably using right now — just not to its full potential.

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