Archive | August, 2009
Copywriting Lessons From an 87-Year-Old Global Brand
You can gather a lot of valuable information about copywriting and marketing by studying longevity. One example is when you see an ad repeated over an extended period of time without noticeable changes — especially in publications with large circulations — you can usually assume the promotion is profitable. If you target a similar audience, [...]
Continue reading...5 Marketing Lessons You Can Learn from Infomercials
11. August 2009
Whether you love them or hate them, you can’t discount the effectiveness of infomercials. Here’s a quick slideshow that reveals 5 secrets behind what makes this advertising medium so powerful. 5 Marketing Lessons From Infomercials View more documents from Rohit Bhargava.
Continue reading...Free Copywriting Crash Course for Autoresponder Leads
9. August 2009
I recently posted several articles and videos about using autoresponders to enhance your marketing efforts. I also released a video training program that included instruction on how to incorporate autoresponders into your marketing strategy. Today, I added one more tool — a free 14-day autoresponder copywriting crash course that explains how to transform your words [...]
Continue reading...How to Create an Effective Sales Strategy Without a Pitch
7. August 2009
Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your product or service. Ready … go! Did you hear that little voice inside your head? I bet [...]
Continue reading...An Autoresponder: The ‘Salesman’ Who Never Stops Producing
5. August 2009
About 2 years ago, I hired a salesman because he made an offer I couldn’t resist. He proposed working without a salary and promised to never call in sick or demand a raise. Since hiring him, he’s never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays. [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
11. August 2009
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