Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

7 Steps to Writing an Effective Marketing Piece

Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the [...]

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Behind the Scenes at The Ultimate Sandbag Infomercial Shoot

I recently had an opportunity to write the infomercial script for The Ultimate Sandbag, a fitness product create by Josh Henkin. Here’s some behind-the-scenes footage from the infomercial shoot.

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Review of Dave Lakhani’s “How to Sell When Nobody’s Buying”

I recently read Dave Lakhani‘s latest book, “How to Sell When Nobody’s Buying (and How to Sell Even More When They Are)”. His teachings really helped me realize the importance of time management and “fearsome focus.” Here’s a quick video with my comments:

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Why You Shouldn’t Pitch Prevention in Your Marketing Materials

The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, [...]

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E-mail Marketing: A Forgotten Strategy That Delivers $45 for Every Dollar Spent

With everyone trying to squeeze as many pennies as possible from a dollar these days, it’s a wonder more companies don’t add e-mail campaigns to their marketing strategies. A recent Opus Research study showed nearly 60% of small businesses haven’t tried any type of e-mail marketing. That’s crazy because e-mail is such a simple and [...]

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