Archive | July, 2009
How to Flood Your Prospects’ Minds with Desire for Your Product
Just minutes from now, you’ll be armed with a copywriting weapon that allows you to penetrate your prospects’ minds, while painting a positive picture of your product or service. In effect, you’ll have the ability to control their thinking … without any resistance. At first, you might think this technique sounds like an evil hypnotic [...]
Continue reading...Transcripts for 21 of Billy Mays’ Most Popular Infomercials
16. July 2009
I have tremendous respect for what Billy Mays accomplished during his shortened career. He was a master pitchman and marketing genius. It always amazed me how he could create a seemingly instant bond with viewers, regardless of whether he was selling windshield wipers or a wonder potion that dissolved grime on the grossest toilets. In [...]
Continue reading...The Easy Way to Write a Story That Sells
14. July 2009
Somewhere along the way we lost our imaginations. As a child, didn’t you believe you could rule the world? There was no task too tough … no obstacle too large … no limit to your success. Thanks to your imagination, nothing was impossible. If you have young kids, you’re reminded of this aptitude for achievement [...]
Continue reading...Marketing Lessons from Billy Mays
9. July 2009
Since his passing, there’s been no lack of blog posts related to Billy Mays‘ selling techniques. By far, the post below by Rich Schefren, president and CEO of Strategic Profits, is the most thorough — and helpful — analysis I’ve seen. I would be doing you an incredible disservice if I didn’t link to Rich’s [...]
Continue reading...A Copywriting Secret That Creates Instant Connections with Your Prospects
7. July 2009
Today I’m going to let you in on a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you’re writing an advertisement, website copy or a quick e-mail, this secret is the key to getting your prospects to feel an instant connection with you. In fact, you’ll almost magnetically [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
22. July 2009
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