Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How to Cram Your Website with Content Prospects Crave

One of the biggest problems business owners face when creating (or updating) their websites is deciding on content. In many cases, confusion can lead to websites packed with corporate babble and unproven claims few people care about. Regardless of your industry, your prospects use the Internet to find information that addresses their problems. The challenge [...]

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The Billboard Game That Can Help You Write Powerful Headlines

When you were a kid, did you ever make up games while riding in the backseat on long road trips? Maybe you looked for license plates from as many states as possible … searched for a name on an object that began with each letter of the alphabet … or slugged your sibling every time [...]

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The ‘Butterfly Effect’ That Can Bring You More Customers

Last week I saw an excellent example of a promotional piece I usually view as a waste of time and money. My wife, 3-year-old daughter, 1-year-old son and I are in the midst of a three-week vacation throughout the Midwest. On Thursday we traveled to Mackinac Island, a 3.8-square-mile island in Lake Huron between Michigan’s [...]

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