Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Is Your Marketing Content a One-Sided Conversation with Prospects?

Recently, I received several projects that involved reviewing website content. Unfortunately, every site shared a similar problem. In fact, this issue causes damage to probably 95% of the marketing materials I see. And it has nothing to do with graphics, layout, or even the type of product or service being promoted. The problem is the [...]

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How to Get More Sales by Giving Prospects What They Want

Not long ago, a business owner called me asking for help writing an e-mail that would generate quote requests for his transportation services. The list mostly included people who were unfamiliar with his business. In addition, he had never sent to the list before. His plan was to write one e-mail and then decide if [...]

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2 Common Advertising Mistakes That Cost Companies Millions

If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I [...]

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