Archive | April, 2009
How to Persuade Your Prospects with Social Proof
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often [...]
Continue reading...How a Single Word Can Control Your Prospects’ Actions
21. April 2009
In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when [...]
Continue reading...A Questionable Technique That Keeps Prospects Reading Your Marketing Materials
14. April 2009
About two years ago, I read a statement I can’t shake from my memory. Every time I put my fingers on the keyboard, these words rush to my mind as if the person who wrote them — Joe Sugarman — cast a spell on me. A renowned copywriter, Joe is probably most famous for turning [...]
Continue reading...7 Simple Secrets for Pulling in Prospects with Magnetic Marketing Materials
8. April 2009
My new report, 7 Simple Secrets for Pulling in Prospects with Magnetic Marketing Materials, is now available. This FREE 19-page guide is designed to show you how to create marketing materials that attract attention, create customers and boost your business. Inside you’ll discover … The 2 most powerful words you can use in your marketing [...]
Continue reading...115 Strategies for Marketing Your Business
7. April 2009
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96.
Continue reading...
- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
29. April 2009
0 Comments