Archive | March, 2009

The “Diet” Strategy for Getting Powerful Testimonials

3. March 2009

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If you serve your clients well and provide value, you should have little trouble getting testimonials. Third-party endorsements are extremely powerful because prospects want to see you’ve resolved situations similar to theirs. Unfortunately, many testimonials in marketing materials have little pulling power because they lack details. For example, I recently shopped online for a new [...]

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