Archive | March, 2009
A Common Mistake That Prevents Prospects from Responding to Your Marketing Message
Think of a number between 1 and 10. Once you have your number, multiply it by 9. Then, if you have a two-digit number, add the two digits together and write down the number. What I’m about to run you though is an exercise in taking direction. It’s a fact that few people make decisions [...]
Continue reading...Copywriting Lessons I Realized While Relaxing in a Bra Store
18. March 2009
Just before dinner last Friday, my wife suggested an activity that had far less appeal than the basketball game I planned on watching that evening. She needed new soccer shoes and wanted to know if I was interested in going to the mall. Now, don’t get me wrong, I enjoy trips out with my wife [...]
Continue reading...Join Me at T. Harv Eker’s “Wealthy Warrior” Event in Phoenix
15. March 2009
When I gave up the security of a steady paycheck on Friday, Dec. 31, 2004, I was naturally a bit nervous. My full-time position as an editor and newsroom supervisor at an international newswire (which I held for nearly 6 years) wasn’t bad. It’s just the pull of entrepreneurship was too powerful to ignore. I [...]
Continue reading...2 Ways to Write Your Way into Prospects’ Minds
11. March 2009
One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind [...]
Continue reading...Marketing Tips for Small Businesses Struggling to Survive
9. March 2009
My interview with nationally acclaimed marketing and branding consultant Jon Ward is now available for free download. The creator of “The Marketing Action Program,” Jon — who is also a copywriter — has worked with business leaders such as Donald Trump, Robert Kiyosaki, John Assaraf and T. Harv Eker. For more than 20 years, he [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
24. March 2009
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