Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession

If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information [...]

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A Simple Shortcut for Writing Copy Your Prospects Desire

Here’s an easy way to create copy that melts resistance to your sales pitch. In fact, this technique involves very little actual writing. Next time you give a consultation, record the conversation (of course, get your prospect’s approval first). The benefit of a recording is that you’ll hear yourself answer common questions. Since many prospects [...]

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How to Get Started Using Online Video to Promote Your Business

My interview with Internet marketer and online video expert Mike Koenigs is now available for free download. After a career behind the camera, Mike stepped in front of it and began teaching his trade by recording his own videos in his garage. A few years later, he built a four camera, high-definition recording studio – [...]

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What to Do When Your Marketing Piece Fails

Here are 6 things to evaluate in your copy the next time you have a marketing piece that fails.

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