Archive | September, 2008
How to Write ‘Easy Reading’ Ads Your Prospects Will Remember
Look inside just about any advertising book, and you’re almost certain to find a section stressing the importance of easy-to-read copy. After all, using words your prospects understand is a basic rule when crafting an effective message. I admit, though, writing “easy reading” copy is a battle I fight every day. One reason why is [...]
Continue reading...How to Use Branding to Capture Prospects and Create Customers
4. September 2008
My interview with Brandologist Lisa Barnard is now available for free download. Lisa is the founder and owner of Brain Lab, a business branding consultancy specializing in helping entrepreneur-led businesses define and implement a clear, concise brand — both internally and externally. Lisa’s ability to execute creative that is “out of the box” and produces [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Advertising
Amazon
andy renk
attracting prospects
Audience
Business Owners
call to action
click for clients
Consumers
Copywriter
Copywriting
Curiosity
Desire
direct-response copywriting
Direct Mail
Direct Marketing
Direct Marketing
direct response marketing
drew eric whitman
e-mail marketing
effective marketing
E Mail
facebook
google
Headlines
headline writing
jon ward
marketing efforts
marketing materials
marketing message
marketing messages
marketing strategy
Marketing Tip
Minute Interview
persuasion
phoenix
Press Releases
prospects
search engine optimization
small business marketing
small business marketing strategy
Social Media
tom trush
twitter
Website Content
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
16. September 2008
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