Archive | January, 2008

The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials

14. January 2008

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Join Tom Trush, content specialist for Write Way Solutions, and special guest Joey Borane, director of marketing at Design44, on Thursday, January 31, as they present … The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials During this seminar, you’ll discover … • How to use your choice of 5 words in any [...]

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An Introduction to the Five Wheelerpoints

5. January 2008

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I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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