Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A "Juicy" Headline Hint from Google

Want to quench your thirst for Google juice? Here’s a headline tip for press releases that I received yesterday via an annoucement from Business Wire: Shorter Headlines Can Lead to Google Juice Lock up your long-winded headlines. This week, Google alerted Business Wire that press release headlines should not exceed 22 words. That’s eight words [...]

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Stealing Pat O’Bryan’s Sales Letter Secrets in Ash Fork, Arizona

I just returned from spending a couple of relaxing days with Michelle (my wife) and Mary (my daughter) at my aunt’s cabin outside of Ash Fork, Arizona. Right before we hit the road on Thursday morning, I was lucky enough to receive the latest book from Internet marketing expert Pat O’Bryan. The mailman’s delivery of [...]

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Did You Smell That?

Today I was introduced — thanks to an interview that’s part of Joe Vitale‘s Hypnotic Gold program — to the work of David Ledoux, an author, speaker and world-famous trainer. After retiring in 2005 at the age of 37, David became a full-time blogger. Four months ago, he created a new “lifestyle blog” at www.didyousmellthat.com [...]

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