Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

6 Items That Will Boost Believability in Your Copy

Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer [...]

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7 Profit-Building Opportunities You’re Losing if You Don’t Have a Newsletter

If you’re like me, when it comes to increasing your sales, you’re continuously on the lookout for three items: ideas for growing your business, secret bargains and free publicity. In this report, I’m going to tell you about one easy-to-create, low-cost marketing tool that meets these three criteria — a newsletter. Not only is a [...]

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$5,000 to Write a Press Release?

Yesterday, I stumbled upon Business Wire’s blog, BusinessWired. For nearly six years I worked as an editor/newsroom supervisor at the commercial news distributor’s Phoenix office. During that time, I had the opportunity to edit thousands of press releases. And, while the topics changed each day, I remember there was always one constant: poor writing. For [...]

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Why Your Prospects Make Purchases

I frequently remind clients and groups I speak to that a consumer makes purchases based on emotional — not rational — reasons. Many times writers marketing a product have no problem explaining its technical details, but they have difficulty describing the psychological experience that makes their gadgets great. By visualizing your prospects’ desired state of [...]

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