Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Jelly Belly’s Secret

Because I make a fair share of online purchases, I find myself on the receiving end of many companies’ e-mail blasts, and I’m always amazed at the writing techniques (or lack thereof) businesses use to get me to open their messages. No, I’m not referring to the writing found in spam e-mails — which obviously [...]

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Why Would I Want a Blog?

Over and over I heard (and read) countless reasons why blogging was beneficial for me and my business. Sure, I understood how it was another medium for showcasing my articles about copywriting and marketing. Yes, I knew it could help increase the search engine rankings on my websites. Heck, I even saw that executives at [...]

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MortgageMarketingLetter.com is Now Live

After receiving what seemed to be 2-3 letters in the mail daily from lending companies begging me to refinance my house, take out a home equity line of credit, or consolidate my non-existent debt, I finally decided to take a stand. Well, actually, let me clarify that last statement — I decided to take advantage [...]

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Tips a Toddler Can Teach You About Writing Effective Marketing Literature

A few weeks ago, I was given an opportunity to work on a project that involved two of my all-time favorite activities: writing and basketball. For an avid hoops fan like me, there are few times I’ve been as excited about a new assignment as I was that Friday afternoon. My enthusiasm continued growing as [...]

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8 Sure-Fire Tips for Enticing Readers in Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When we listen to someone speak, the words we hear are rarely repeated — unless requested — and they don’t have the same “staying power” as a phrase permanently [...]

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