Comments for Tom Trush | Phoenix copywriter and marketing strategist http://www.writewaysolutions.com/blog Thoughts, tips and news about copywriting, marketing and entrepreneurship Fri, 12 Mar 2010 11:54:29 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Is Your Marketing Message Written in Your Prospects’ Language? by Drew Eric Whitman, D.R.S. http://www.writewaysolutions.com/blog/535/is-your-marketing-message-written-in-your-prospects-language/comment-page-1/#comment-340 Drew Eric Whitman, D.R.S. Fri, 18 Dec 2009 21:16:49 +0000 http://www.writewaysolutions.com/blog/?p=535#comment-340 Great tips, Tom. Especially about writing in everyday, simple language. This applies no matter who your audience is. Fact is, getting your point across is Job 1, not impressing people with your inventory of multi-syllable words. Simplicity... simplicity... simplicity... ... plus a logical progression of your sales pitch, smoothly flowing from one thing to another, like warm dark fudge blanketing a scoop of French vanilla ice cream. Er, yum. Keep 'em coming, Tom! Success! Drew Eric Whitman, D.R.S. Direct Response Surgeon(tm) www.Cashvertising.com Author of, "Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone" Great tips, Tom. Especially about writing in everyday, simple language. This applies no matter who your audience is.

Fact is, getting your point across is Job 1, not impressing people with your inventory of multi-syllable words. Simplicity… simplicity… simplicity…

… plus a logical progression of your sales pitch, smoothly flowing from one thing to another, like warm dark fudge blanketing a scoop of French vanilla ice cream.

Er, yum.

Keep ‘em coming, Tom!

Success!
Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)
http://www.Cashvertising.com

Author of,
“Cashvertising: How to Use More Than 100 Secrets
of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by Ken Ostrye http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-306 Ken Ostrye Sun, 11 Oct 2009 18:40:46 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-306 Tom ... I read this the first time around, but had to come back, reference the rant ... You are right ... Everyone is entitled to their own opinion, however, everyone also ... Has the right to remain silent, as anything you say can and will be used against you in a court ...; In this case, of the public ... I applaud your posting the rant ... It helps me see I am not the only one that gets these things ... See You At The Top! Tom …
I read this the first time around, but had to come back, reference the rant … You are right … Everyone is entitled to their own opinion, however, everyone also … Has the right to remain silent, as anything you say can and will be used against you in a court …; In this case, of the public … I applaud your posting the rant … It helps me see I am not the only one that gets these things … See You At The Top!

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by Jon Ward http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-298 Jon Ward Thu, 08 Oct 2009 17:14:54 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-298 Excellent post. The same principles apply to web copy — and they are disregarded online even more than in print. On your home page, you have about 7 seconds to answer the visitors' three unspoken questions: Who is this for? What is the big idea? What's in it for me? Ideally, all three questions should be answered in your headline -- the single most important (and most commonly neglected) component of the home page. Keep writing, Tom! Excellent post. The same principles apply to web copy — and they are disregarded online even more than in print. On your home page, you have about 7 seconds to answer the visitors’ three unspoken questions:

Who is this for?
What is the big idea?
What’s in it for me?

Ideally, all three questions should be answered in your headline — the single most important (and most commonly neglected) component of the home page.

Keep writing, Tom!

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by Andy http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-297 Andy Thu, 08 Oct 2009 16:32:56 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-297 Jeff is right about the Clipper. I did read in TechCrunch last month that "The Clipper" is forecast to outpace Internet ad revenue by 2019. We're moving all of our clients to Clipper ads ASAP. Wake up Internet fools! PS Amazing what people will write when they are hiding behind a computer. Jeff is right about the Clipper. I did read in TechCrunch last month that “The Clipper” is forecast to outpace Internet ad revenue by 2019. We’re moving all of our clients to Clipper ads ASAP.

Wake up Internet fools!

PS Amazing what people will write when they are hiding behind a computer.

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by Dale From Cincinnati http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-290 Dale From Cincinnati Sun, 04 Oct 2009 02:05:15 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-290 In response to Jeff Sprague's posting: Jeff, I highly doubt you write your own advertisements in the Clipper because you write like a first-round castoff from "Are You Smarter Than a Fifth Grader?" Have you lost a couple of fingers laying tile with your flooring company, or do you really let the entire world read your laughable rants full of spelling, punctuation, and grammar errors? Make sure to grab a dictionary and a professional typist when you reply to my post, so I can actually read your thoughts ... or maybe I'll just take it to the nearest preschool for translation. Thanks for the laughs -- at your expense! In response to Jeff Sprague’s posting:

Jeff,

I highly doubt you write your own advertisements in the Clipper because you write like a first-round castoff from “Are You Smarter Than a Fifth Grader?” Have you lost a couple of fingers laying tile with your flooring company, or do you really let the entire world read your laughable rants full of spelling, punctuation, and grammar errors?

Make sure to grab a dictionary and a professional typist when you reply to my post, so I can actually read your thoughts … or maybe I’ll just take it to the nearest preschool for translation. Thanks for the laughs — at your expense!

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by admin http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-288 admin Fri, 02 Oct 2009 21:56:47 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-288 Jeff, Why would I delete your comment? You're entitled to your opinion -- just as I'm entitled to mine. If you read the article or watched the video completely, you'll see my comments were not directed toward the Clipper. Instead, I pointed out how many businesses don't use their advertising space wisely -- and are losing out on opportunities to attract more buyers. I'm sure there are plenty of businesses generating sales using the publication (and yes, I live in Phoenix, so I get the Clipper regularly). If you have an ad generating $100,000 a month, I congratulate you. In fact, I'd be more than happy to post it here. I'm sure many business owners could learn from your copywriting and advertising strategies. Jeff,

Why would I delete your comment? You’re entitled to your opinion — just as I’m entitled to mine.

If you read the article or watched the video completely, you’ll see my comments were not directed toward the Clipper. Instead, I pointed out how many businesses don’t use their advertising space wisely — and are losing out on opportunities to attract more buyers.

I’m sure there are plenty of businesses generating sales using the publication (and yes, I live in Phoenix, so I get the Clipper regularly).

If you have an ad generating $100,000 a month, I congratulate you. In fact, I’d be more than happy to post it here. I’m sure many business owners could learn from your copywriting and advertising strategies.

]]> Comment on 2 Common Advertising Mistakes That Cost Companies Millions by Jeff Sprague http://www.writewaysolutions.com/blog/255/2-common-advertising-mistakes-that-cost-companies-millions/comment-page-1/#comment-284 Jeff Sprague Wed, 30 Sep 2009 04:54:29 +0000 http://www.writewaysolutions.com/blog/?p=255#comment-284 Hey dumbass... Dont bash something you know nothing about. Have you personally advertised here. Just a update. I only advertise through Clippers and my business does 100K a month on there Ad's. Your bald, your lonely, and wanting to look for a reason too write. Write about facts, not BS. This is one of the best coupon books in AZ. Do you live in AZ. Just by coming across this article makes me laugh at your credibility. I dont work for the Clippers, just Advertise with them. You know nothing. Go ahead and delete this post so your readers don't see it. Why would you even write about something so stupid. Your a bald idiot. The Clipper has made my company lots of money. Hey dumbass… Dont bash something you know nothing about. Have you personally advertised here. Just a update. I only advertise through Clippers and my business does 100K a month on there Ad’s. Your bald, your lonely, and wanting to look for a reason too write. Write about facts, not BS. This is one of the best coupon books in AZ. Do you live in AZ. Just by coming across this article makes me laugh at your credibility. I dont work for the Clippers, just Advertise with them. You know nothing. Go ahead and delete this post so your readers don’t see it. Why would you even write about something so stupid. Your a bald idiot. The Clipper has made my company lots of money.

]]> Comment on Why Prospects Don’t Want Your Product or Service by Matt LaClear http://www.writewaysolutions.com/blog/473/why-prospects-don%e2%80%99t-want-your-product-or-service/comment-page-1/#comment-271 Matt LaClear Fri, 25 Sep 2009 01:42:27 +0000 http://www.writewaysolutions.com/blog/?p=473#comment-271 I think one of the coolest things social networks offer us as marketers is the ability to interact with our prospects in a way where we can get to know them and their needs fairly well. Most new marketers have no earthly idea what their prospects need and/or are willing to purchase. They just take a carnival barkers mentality and just start screaming for folks to come play their game and check out their wares. Which is extremely ineffective and makes them come across as rude bozos. It's nice to see there are professionals like you in the marketplace today who know the right way to go about marketing and selling. You have a new follower and friend man! I think one of the coolest things social networks offer us as marketers is the ability to interact with our prospects in a way where we can get to know them and their needs fairly well. Most new marketers have no earthly idea what their prospects need and/or are willing to purchase. They just take a carnival barkers mentality and just start screaming for folks to come play their game and check out their wares. Which is extremely ineffective and makes them come across as rude bozos. It’s nice to see there are professionals like you in the marketplace today who know the right way to go about marketing and selling. You have a new follower and friend man!

]]> Comment on Why Prospects Don’t Want Your Product or Service by admin http://www.writewaysolutions.com/blog/473/why-prospects-don%e2%80%99t-want-your-product-or-service/comment-page-1/#comment-269 admin Thu, 24 Sep 2009 23:32:45 +0000 http://www.writewaysolutions.com/blog/?p=473#comment-269 Matt, I occasionally need this reminder too (that's one reason why I wrote this post). Learning your prospects' wants and needs takes time, which is in shortly supply for almost everyone these days. Thanks for your insight. Matt,

I occasionally need this reminder too (that’s one reason why I wrote this post). Learning your prospects’ wants and needs takes time, which is in shortly supply for almost everyone these days. Thanks for your insight.

]]> Comment on Why Prospects Don’t Want Your Product or Service by Matt LaClear http://www.writewaysolutions.com/blog/473/why-prospects-don%e2%80%99t-want-your-product-or-service/comment-page-1/#comment-268 Matt LaClear Thu, 24 Sep 2009 14:22:49 +0000 http://www.writewaysolutions.com/blog/?p=473#comment-268 This is a message a lot of folks on Twitter could stand to learn. Instead of just blasting away links to their affiliate pages they should relax and take some time to learn more about their prospects and their wants. I have to admit though I could stand to listen to the message a bit myself sometimes. Sometimes I just go into a feeding mode and treat prospects more as a food source rather then the dynamic individuals they were created to be. Good stuff Tom! This is a message a lot of folks on Twitter could stand to learn. Instead of just blasting away links to their affiliate pages they should relax and take some time to learn more about their prospects and their wants. I have to admit though I could stand to listen to the message a bit myself sometimes. Sometimes I just go into a feeding mode and treat prospects more as a food source rather then the dynamic individuals they were created to be.

Good stuff Tom!

]]>