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How to Attract Local Prospects Online and Become Your Industry’s Expert
Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping [...]
Continue reading...“My clients don’t read e-mails!”
19. October 2009
“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while searching the [...]
Continue reading...How to Cram Your Website with Content Prospects Crave
25. June 2009
One of the biggest problems business owners face when creating (or updating) their websites is deciding on content. In many cases, confusion can lead to websites packed with corporate babble and unproven claims few people care about. Regardless of your industry, your prospects use the Internet to find information that addresses their problems. The challenge is creating [...]
Continue reading...More Mistakes That Hurt Your Business Website
21. January 2009
In December, I did a follow-up interview with Andy Renk, co-founder of Click for Clients, to discuss some of the most common mistakes found on business websites. (If you missed the interview, you can access it here.) Earlier this month, I used information from that interview to write an article for the Flagstaff Business News. In [...]
Continue reading...Are You Making These Mistakes on Your Website?
26. December 2008
In an October interview for my Marketing Minds series, Andy Renk, co-founder of Click for Clients, revealed several do-it-yourself secrets for creating a profitable website or blog. I have to say, I was a bit surprised by the response. I knew Andy provided some great information, but the reaction was even more positive than I expected. So [...]
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15. March 2010
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