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Marketing’s Monumental Shift (watch this video)
Ever feel like the marketing game has changed and you’ve been left sitting on the sidelines? Check out the following video. It explains a phenomenon affecting many in the business community. The video is also the trailer for my new book, The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. [...]
Continue reading...Social Media Strategies That Silence Skeptics
17. January 2012
How many times have you watched someone conquer one of your most difficult challenges with relative ease? I’m going through this experience right now while following Alan Rudnick’s activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media [...]
Continue reading...How to Incorporate Press Releases Into Your Marketing Strategy
10. January 2012
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
9. January 2012
Lost in the late-game heroics repeatedly performed by Denver Broncos quarterback Tim Tebow are the lessons his brand offers businesses wanting to enhance their marketing efforts. Few athletes have captured the nation’s attention more in recent years than Tebow. This fact alone should serve as a wake-up call for businesses wanting to get their brands [...]
Continue reading...Trailer for My New Book, “The ‘You’ Effect”
9. January 2012
It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.
Continue reading...
- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
24. January 2012
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