Tom Trush | Phoenix copywriter and marketing strategist

61 Easy Ideas to Attract Prospects and Get More Customers

In January 2009, I began a series of weekly articles for an often-ignored demographic — business owners and professionals who reluctantly take on the role of writer for their companies. At the time, I noticed the e-mails and calls I received from people needing ideas for their marketing materials were increasing. Due to the challenging economic [...]

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Can You Really Trigger a Buying Trance with Your Marketing Message?

Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down to your [...]

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How to Get More Customers with Local Online Marketing (Live Workshop)

When I presented a workshop at South Mountain Community College in Phoenix a couple of months ago, the turnout was the largest ever for one of their “Lunch and Learn” events. On Tuesday, June 1, I’m almost certain my attendance “record” will fall, as Internet marketing experts Andy Renk and Jon Ward present “How to Get [...]

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A Copywriting Cure for Boring Marketing Materials

Boredom. It’s the demise of all marketing materials. If you can’t instantly grab your prospects’ attention, any piece you use to promote your business becomes invisible. This is one reason why a strong headline is essential. But once prospects read past your headline, you still must keep them interested. You also want to make them active participants in [...]

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Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos

When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information. Think about the last time you [...]

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