Tom Trush | Phoenix copywriter and marketing strategist

The Truth About How Your Occupation Affects Your Marketing

When it comes to effectively marketing your product or service, your prospects have little concern for your occupation. They don’t care if you’re a lawyer … real estate agent … website developer … auto mechanic … bookkeeper … doctor … caterer … whatever … Heck, I’m certain no one cares I’m a direct-response copywriter and marketing strategist. Whether [...]

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Marketing Message: The Headline Genie Who Grants Prospects’ Wishes

(If you live in the Phoenix area and would like to see how to quickly and easily attract more local leads online, be sure to read the announcement at the bottom of this post.) With proper preparation, today’s copywriting tip won’t take you long to learn or incorporate into your next marketing piece. What I’m about to [...]

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7 Quick Ways to Eliminate Doubt from Your Marketing Copy

Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process and get them [...]

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Marketing Message: How Well Do You Know Your Prospects’ Problems?

You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true (but won’t [...]

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Small Business Marketing: Has This Ever Happened to You?

Has this ever happened to you? You and your co-workers get together to discuss a problem. The goal is to gather everyone’s input and come up with a collective solution. After you discuss the issue for a little bit, the brainstorming begins. You hear the first idea. So you scan the room for approval and you see some [...]

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