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The Secret to Selling With Only a Single Sentence
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
Continue reading...Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket
8. February 2010
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
Continue reading...An Infomercial Selling Secret You Must Use in Your Marketing Materials
2. February 2010
There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]
Continue reading...What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy
19. January 2010
If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of answering this inquiry [...]
Continue reading...A Prospect Preference Most Business Owners Unknowingly Ignore
12. January 2010
The biggest challenge you face when writing any marketing piece is determining what will grab your prospects’ attention. You might use an outrageous offer. Other times a big promise does the trick. In some cases, you can surprise your readers with a statement that goes against common belief. Although these tactics work well, there’s one desire most [...]
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4. March 2010
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