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Is It Time for an Emergency Marketing Strategy?
Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]
Continue reading...Are Your Prospects Among the 104 Million Who Use This Service?
6. October 2009
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...E-mail Marketing: A Forgotten Strategy That Delivers $45 for Every Dollar Spent
12. August 2009
With everyone trying to squeeze as many pennies as possible from a dollar these days, it’s a wonder more companies don’t add e-mail campaigns to their marketing strategies. A recent Opus Research study showed nearly 60% of small businesses haven’t tried any type of e-mail marketing. That’s crazy because e-mail is such a simple and effective way [...]
Continue reading...An Autoresponder: The ‘Salesman’ Who Never Stops Producing
5. August 2009
About 2 years ago, I hired a salesman because he made an offer I couldn’t resist. He proposed working without a salary and promised to never call in sick or demand a raise. Since hiring him, he’s never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays. With the long [...]
Continue reading...The Ridiculous Offer I Was Told Not to Make …
4. August 2009
What you’re about to read is an offer most people will find completely crazy. In fact, I considered ending this idea hundreds of times over the past week. But I continued only because demand for the information I’m offering is so wide-spread. I recently created an 83-minute training video detailing the powerful marketing strategy I used during [...]
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14. October 2009
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