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The Ad That Generated Leads for 40 Years
Did you have a chance to review at least one marketing piece against the mistakes mentioned in last week’s post? (You can read the article again here: http://www.writewaysolutions.com/blog/1484/6-mistakes-that-cause-prospects-to-ignore-your-marketing/.) Those six oversights are responsible for destroying responses on most marketing distributed today. The reason is simple … Most marketing is designed to showcase the greatness behind [...]
Continue reading...6 Mistakes That Cause Prospects to Ignore Your Marketing
14. February 2012
A never-ending barrage of items appealing for attention causes your prospects’ minds to sort marketing messages like a blue whale filters seawater for plankton … Only a small sample gets consumed, while most of what’s available is ignored. The brain’s reticular activating system determines what deserves attention. It manages consciousness and blocks unwanted stimuli, such [...]
Continue reading...How to Never Go Wrong in Your Marketing
7. February 2012
What would you do if you could only put one marketing piece in front of the leads you gathered this week and … … if that item didn’t ultimately convert all those prospects into sales, the doors to your business would shut? Your phone lines would get cut. Your employees would leave. Your Internet service [...]
Continue reading...Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
6. February 2012
Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
Continue reading...A Marketing Crash Course in Just 22 Minutes
30. January 2012
It’s the end of January — how are your new 2012 marketing goals coming along? Last Wednesday, I gave two presentations about the marketing shift going on with today’s consumers. What I love about talking to groups is you get immediate insight into what’s holding back business owners and entrepreneurs in their marketing. What I [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
21. February 2012
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