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How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
9. January 2012
Lost in the late-game heroics repeatedly performed by Denver Broncos quarterback Tim Tebow are the lessons his brand offers businesses wanting to enhance their marketing efforts. Few athletes have captured the nation’s attention more in recent years than Tebow. This fact alone should serve as a wake-up call for businesses wanting to get their brands [...]
Continue reading...Trailer for My New Book, “The ‘You’ Effect”
9. January 2012
It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.
Continue reading...Hear me on the hot seat (marketing interview) …
7. January 2012
Happy Saturday! Remember a couple of weeks ago when I shared with you Charles Gaudet’s secrets for creating predictable profits? He’s the serial entrepreneur and marketing expert known for boosting profits using underused or unnoticed opportunities. Well, Charles recently turned the tables and put me on the hot seat. And you can listen to the [...]
Continue reading...Don’t Fall for Marketing’s Most Hyped Desire
3. January 2012
Take a guess at when the following quote was said … “Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.” I saw this statement while reading John Morgan’s bestseller, Brand Against the [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- How to Never Go Wrong in Your Marketing
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
10. January 2012
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