Tom Trush | Phoenix copywriter and marketing strategist

2 Ways to Write Your Way into Prospects’ Minds

One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind naturally converts words [...]

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The “Diet” Strategy for Getting Powerful Testimonials

If you serve your clients well and provide value, you should have little trouble getting testimonials. Third-party endorsements are extremely powerful because prospects want to see you’ve resolved situations similar to theirs. Unfortunately, many testimonials in marketing materials have little pulling power because they lack details. For example, I recently shopped online for a new podcast microphone. After [...]

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The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession

If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information your prospects crave? Simple. Focus [...]

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A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]

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Can Your Marketing Materials Pass This Grade-School Challenge?

As the son of two teachers (my mom taught 7th and 8th grade English, while my dad was a sociology and anthropology professor at a local community college), I lived in an educational environment for the first 19 years of my life. In fact, I was literally born in a school setting. On May 19, 1975, my [...]

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