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Is It Time for an Emergency Marketing Strategy?
Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]
Continue reading...Why Prospects Don’t Want Your Product or Service
24. September 2009
What you’re about to read is a little harsh. There’s a possibility you’ll get upset when you see the statements below. In fact, if you have difficulty taking criticism, then you may want to stop reading right now. However, if you’re eager for insight that could dramatically increase responses on your marketing materials, then please continue. Okay? Here we [...]
Continue reading...An Autoresponder: The ‘Salesman’ Who Never Stops Producing
5. August 2009
About 2 years ago, I hired a salesman because he made an offer I couldn’t resist. He proposed working without a salary and promised to never call in sick or demand a raise. Since hiring him, he’s never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays. With the long [...]
Continue reading...How to Persuade Your Prospects with Social Proof
29. April 2009
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]
Continue reading...115 Strategies for Marketing Your Business
7. April 2009
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96. Share and Enjoy:
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14. October 2009
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