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Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
Continue reading...The Simplest Way to Test Any Marketing Piece
29. September 2009
Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]
Continue reading...Why Prospects Don’t Want Your Product or Service
24. September 2009
What you’re about to read is a little harsh. There’s a possibility you’ll get upset when you see the statements below. In fact, if you have difficulty taking criticism, then you may want to stop reading right now. However, if you’re eager for insight that could dramatically increase responses on your marketing materials, then please continue. Okay? Here we [...]
Continue reading...How Are You Establishing Yourself as an Authority?
10. September 2009
Turn on the television these days and it won’t take long for you to see a growing trend in commercials. Of course, humor is common — showing up in advertisements for all types of products and services. But another theme is gaining popularity. Authority. From Best Buy’s Twelpforce touting tech advice on Twitter to the Sears Blue Crew [...]
Continue reading...E-mail Marketing: A Forgotten Strategy That Delivers $45 for Every Dollar Spent
12. August 2009
With everyone trying to squeeze as many pennies as possible from a dollar these days, it’s a wonder more companies don’t add e-mail campaigns to their marketing strategies. A recent Opus Research study showed nearly 60% of small businesses haven’t tried any type of e-mail marketing. That’s crazy because e-mail is such a simple and effective way [...]
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8. February 2010
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