Tom Trush | Phoenix copywriter and marketing strategist

The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession

If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information your prospects crave? Simple. Focus [...]

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Growing Despite an Economic Downturn

Today I was a guest on Click for Clients Radio with Andy Renk and John Ward. You likely know Andy because of the previous interviews we did about creating effective websites and blogs. There’s no question Andy knows his stuff, having built a $12 million online business in just three years. A faculty member for Trump University, [...]

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How to Use Branding to Capture Prospects and Create Customers

My interview with Brandologist Lisa Barnard is now available for free download. Lisa is the founder and owner of Brain Lab, a business branding consultancy specializing in helping entrepreneur-led businesses define and implement a clear, concise brand — both internally and externally. Lisa’s ability to execute creative that is “out of the box” and produces results [...]

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A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]

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An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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