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How to Persuade Your Prospects with Social Proof
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]
Continue reading...How a Single Word Can Control Your Prospects’ Actions
21. April 2009
In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when you ask [...]
Continue reading...115 Strategies for Marketing Your Business
7. April 2009
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96. Share and Enjoy:
Continue reading...2 Ways to Write Your Way into Prospects’ Minds
11. March 2009
One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind naturally converts words [...]
Continue reading...The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession
25. February 2009
If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information your prospects crave? Simple. Focus [...]
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29. April 2009
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