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The Reluctant Writer’s Guide to Creating Headlines
The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]
Continue reading...Is It Time for an Emergency Marketing Strategy?
14. October 2009
Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]
Continue reading...An Autoresponder: The ‘Salesman’ Who Never Stops Producing
5. August 2009
About 2 years ago, I hired a salesman because he made an offer I couldn’t resist. He proposed working without a salary and promised to never call in sick or demand a raise. Since hiring him, he’s never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays. With the long [...]
Continue reading...The Ridiculous Offer I Was Told Not to Make …
4. August 2009
What you’re about to read is an offer most people will find completely crazy. In fact, I considered ending this idea hundreds of times over the past week. But I continued only because demand for the information I’m offering is so wide-spread. I recently created an 83-minute training video detailing the powerful marketing strategy I used during [...]
Continue reading...How to Cram Your Website with Content Prospects Crave
25. June 2009
One of the biggest problems business owners face when creating (or updating) their websites is deciding on content. In many cases, confusion can lead to websites packed with corporate babble and unproven claims few people care about. Regardless of your industry, your prospects use the Internet to find information that addresses their problems. The challenge is creating [...]
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24. November 2009
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