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Is It Time for an Emergency Marketing Strategy?
Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]
Continue reading...An Autoresponder: The ‘Salesman’ Who Never Stops Producing
5. August 2009
About 2 years ago, I hired a salesman because he made an offer I couldn’t resist. He proposed working without a salary and promised to never call in sick or demand a raise. Since hiring him, he’s never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays. With the long [...]
Continue reading...The Ridiculous Offer I Was Told Not to Make …
4. August 2009
What you’re about to read is an offer most people will find completely crazy. In fact, I considered ending this idea hundreds of times over the past week. But I continued only because demand for the information I’m offering is so wide-spread. I recently created an 83-minute training video detailing the powerful marketing strategy I used during [...]
Continue reading...How to Persuade Your Prospects with Social Proof
29. April 2009
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]
Continue reading...How a Single Word Can Control Your Prospects’ Actions
21. April 2009
In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when you ask [...]
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14. October 2009
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