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The Secrets of Advertising Psychology That Make Selling Simple
My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops [...]
Continue reading...Marketing Tips for Small Businesses Struggling to Survive
9. March 2009
My interview with nationally acclaimed marketing and branding consultant Jon Ward is now available for free download. The creator of “The Marketing Action Program,” Jon — who is also a copywriter — has worked with business leaders such as Donald Trump, Robert Kiyosaki, John Assaraf and T. Harv Eker. For more than 20 years, he [...]
Continue reading...How to Get Started Using Online Video to Promote Your Business
17. February 2009
My interview with Internet marketer and online video expert Mike Koenigs is now available for free download. After a career behind the camera, Mike stepped in front of it and began teaching his trade by recording his own videos in his garage. A few years later, he built a four camera, high-definition recording studio – [...]
Continue reading...Growing Despite an Economic Downturn
13. January 2009
Today I was a guest on Click for Clients Radio with Andy Renk and John Ward. You likely know Andy because of the previous interviews we did about creating effective websites and blogs. There’s no question Andy knows his stuff, having built a $12 million online business in just three years. A faculty member for [...]
Continue reading...Are You Making These Mistakes on Your Website?
26. December 2008
In an October interview for my Marketing Minds series, Andy Renk, co-founder of Click for Clients, revealed several do-it-yourself secrets for creating a profitable website or blog. I have to say, I was a bit surprised by the response. I knew Andy provided some great information, but the reaction was even more positive than I [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
23. July 2009
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