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A Marketing Crash Course in Just 22 Minutes
It’s the end of January — how are your new 2012 marketing goals coming along? Last Wednesday, I gave two presentations about the marketing shift going on with today’s consumers. What I love about talking to groups is you get immediate insight into what’s holding back business owners and entrepreneurs in their marketing. What I [...]
Continue reading...Social Media Strategies That Silence Skeptics
17. January 2012
How many times have you watched someone conquer one of your most difficult challenges with relative ease? I’m going through this experience right now while following Alan Rudnick’s activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media [...]
Continue reading...Hear me on the hot seat (marketing interview) …
7. January 2012
Happy Saturday! Remember a couple of weeks ago when I shared with you Charles Gaudet’s secrets for creating predictable profits? He’s the serial entrepreneur and marketing expert known for boosting profits using underused or unnoticed opportunities. Well, Charles recently turned the tables and put me on the hot seat. And you can listen to the [...]
Continue reading...How to Create Predictable Profits for Your Business
20. December 2011
Here’s a pre-holiday gift for you … My interview with Charles Gaudet, founder and CEO of Predictable Profits, is now available for free download. A serial entrepreneur, Charles is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He’s helped businesses quickly reach some enormous successes, including earning over $200,000 in [...]
Continue reading...How to Become Your Industry’s Obvious Expert
28. October 2011
My interview with Stuart Selbst, a former computer repair tech who transformed himself into a sought-after business coach, speaker and thought leader, is now available for free download. As the owner of Stuart Selbst Consulting, Stuart offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
30. January 2012
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