You may have noticed I’ve been behind on my weekly tips articles. The reason is because I’m finishing up final details on my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. Barring any last-minute surprises, the first copies will be available within the next few [...]
Continue reading...6. October 2009
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...23. July 2009
My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops to [...]
Continue reading...9. March 2009
My interview with nationally acclaimed marketing and branding consultant Jon Ward is now available for free download. The creator of “The Marketing Action Program,” Jon — who is also a copywriter — has worked with business leaders such as Donald Trump, Robert Kiyosaki, John Assaraf and T. Harv Eker. For more than 20 years, he has written [...]
Continue reading...17. February 2009
My interview with Internet marketer and online video expert Mike Koenigs is now available for free download. After a career behind the camera, Mike stepped in front of it and began teaching his trade by recording his own videos in his garage. A few years later, he built a four camera, high-definition recording studio - called [...]
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14. June 2010
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