Tom Trush | Phoenix copywriter and marketing strategist

Why You Must Communicate More Than Your Competition

Although the old saying, “The more you tell, the more you sell,” has been proven time and again, you rarely see this approach applied to marketing materials. A false assumption often prevents it. Unfortunately, there’s a common belief among the business community that people won’t read a lot of copy. I agree … But my reason has little to [...]

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How Much Proof is Packed in Your Copy?

Look around and you’ll see the marketing world is crammed with inflated claims. For instance, I’ve been searching the Internet for treadmills because I’m fascinated with the idea of creating a treadmill desk. As you can imagine, there are no lack of retailers selling treadmills online. One company claims it’s the “#1 Seller of Quality Fitness Equipment [...]

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The Billboard Game That Can Help You Write Powerful Headlines

When you were a kid, did you ever make up games while riding in the backseat on long road trips? Maybe you looked for license plates from as many states as possible … searched for a name on an object that began with each letter of the alphabet … or slugged your sibling every time you [...]

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How to Persuade Your Prospects with Social Proof

Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]

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How a Single Word Can Control Your Prospects’ Actions

In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when you ask [...]

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