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An Overlooked Way to Grab Media Attention and Become an Industry Expert
Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]
Continue reading...Is It Time for an Emergency Marketing Strategy?
14. October 2009
Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]
Continue reading...The Simplest Way to Test Any Marketing Piece
29. September 2009
Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]
Continue reading...Why Prospects Don’t Want Your Product or Service
24. September 2009
What you’re about to read is a little harsh. There’s a possibility you’ll get upset when you see the statements below. In fact, if you have difficulty taking criticism, then you may want to stop reading right now. However, if you’re eager for insight that could dramatically increase responses on your marketing materials, then please continue. Okay? Here we [...]
Continue reading...A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
15. September 2009
Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look of your suit [...]
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16. February 2010
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