Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Jumpstart Marketing Tip #4: Remain Aggressive

Sometimes the best marketing lessons come from the most unlikely sources.

In today’s video, I explain how a commoditized product with several competitors exploded on the scene in 2009, selling 4 million units in just its first three months. Demand was so great that manufacturers couldn’t keep up.

In fact, in a January 2009 article in Advertising Age magazine, the company’s president claimed, “People want this product so bad, they want it as soon as they order it … we received so many more orders in the beginning than we anticipated.”

I bet one of these products is in your home right now (although you likely won’t admit it). After all, the product has become part of pop culture.

Do you know what it is?

Find out here:

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Jumpstart Marketing Tip #3: Do Something Different

Just as in life, you’ll never maximize your full marketing potential unless you embrace risk and venture outside your comfort zone.

Your greatest successes come when you have the guts to do something different — even if that means falling flat on your face.

In today’s video, you’ll see a completely different side of me, as I demonstrate how breaking away from the norm is key to attracting your prospects’ attention. My appearance goes beyond what’s necessary, but it does show another important element to successful marketing — having fun.

Here’s the third video (stick around to the end and you’ll see my “stylist” give a quick cameo):

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Jumpstart Marketing Tip #2: Think Like a Publisher

During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine.

In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your marketing materials.

Here’s Jumpstart Marketing Tip #2:

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Jumpstart Marketing Tip #1: Monitor the Media

I hope you’re having a great holiday season!

As 2011 draws to a close, many business owners and entrepreneurs can’t wait to get a jumpstart on the New Year. After all, Jan. 1 offers opportunity for a fresh start.

That’s why I’m recording new videos every day this week with easy ideas you can use to give your marketing a quick kick in the pants.

Here’s the first one:

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Are Your Prospects Really That Different?

If your first response to a new marketing idea ever included the words “But MY prospects are different — they won’t respond to that,” then I encourage you to read my latest article on the American Express OPEN Forum.

The reality is prospects in all industries share several common characteristics. You’ll learn all about them here:

Want To Build Trust? Don’t Overlook These 7 Prospect Characteristics

As you might imagine, I want to drive as much attention as possible to this piece. The way you can help is by sharing the article on Facebook, Twitter, LinkedIn or Google+ — just use the buttons at the top of the article.

Of course, you can also post a comment.

I really appreciate your help. Thank you!

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