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Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
Continue reading...The Common Mistake That Makes Your Marketing Copy Invisible
29. December 2009
It’s been a memorable three weeks. You may remember, earlier this month, I offered to explain my unique “momentum marketing” strategy in a one-on-one conversation with anyone on my lists. Requests for the 15-minute conferences spanned three continents, giving me an opportunity to speak with business owners from around the globe. As you might expect, I saw [...]
Continue reading...The Reluctant Writer’s Guide to Creating Headlines
24. November 2009
The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]
Continue reading...The Simplest Way to Test Any Marketing Piece
29. September 2009
Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]
Continue reading...7 Steps to Writing an Effective Marketing Piece
26. August 2009
Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the next time [...]
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8. February 2010
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