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Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket

8. February 2010

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During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]

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The Common Mistake That Makes Your Marketing Copy Invisible

29. December 2009

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It’s been a memorable three weeks. You may remember, earlier this month, I offered to explain my unique “momentum marketing” strategy in a one-on-one conversation with anyone on my lists. Requests for the 15-minute conferences spanned three continents, giving me an opportunity to speak with business owners from around the globe. As you might expect, I saw [...]

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Add These ‘Weapons of Influence’ to Your Marketing Arsenal

1. December 2009

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With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way you can [...]

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Is It Time for an Emergency Marketing Strategy?

14. October 2009

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Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]

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The Simplest Way to Test Any Marketing Piece

29. September 2009

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Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]

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