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7 Steps to Writing an Effective Marketing Piece
Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the next time [...]
Continue reading...Copywriting Lessons From an 87-Year-Old Global Brand
11. August 2009
You can gather a lot of valuable information about copywriting and marketing by studying longevity. One example is when you see an ad repeated over an extended period of time without noticeable changes — especially in publications with large circulations — you can usually assume the promotion is profitable. If you target a similar audience, this knowledge [...]
Continue reading...The Secrets of Advertising Psychology That Make Selling Simple
23. July 2009
My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops to [...]
Continue reading...2 Common Advertising Mistakes That Cost Companies Millions
12. May 2009
If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I scanned several headlines [...]
Continue reading...How to Persuade Your Prospects with Social Proof
29. April 2009
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]
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26. August 2009
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