Tom Trush | Phoenix copywriter and marketing strategist

How to Dodge Your Prospects’ Inner Critic Using a Single Sentence

If you need an easy way to dodge your prospects’ inner critic and write a marketing message (in about 60 seconds) that’s practically impossible to resist, then the few minutes you spend reading this article will be the most valuable time investment you make all day. What you’re about to discover is one of my favorite [...]

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A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects

Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look of your suit [...]

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7 Steps to Writing an Effective Marketing Piece

Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the next time [...]

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Copywriting Lessons From an 87-Year-Old Global Brand

You can gather a lot of valuable information about copywriting and marketing by studying longevity. One example is when you see an ad repeated over an extended period of time without noticeable changes — especially in publications with large circulations — you can usually assume the promotion is profitable. If you target a similar audience, this knowledge [...]

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How Much Proof is Packed in Your Copy?

Look around and you’ll see the marketing world is crammed with inflated claims. For instance, I’ve been searching the Internet for treadmills because I’m fascinated with the idea of creating a treadmill desk. As you can imagine, there are no lack of retailers selling treadmills online. One company claims it’s the “#1 Seller of Quality Fitness Equipment [...]

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